Social Media

Social Media, Web 2.0, Digitale Medien, Soziale Netzwerke, Blogs, Microblogs, Twitter, Facebook, Online, User Generated Content, Viral, Social Media Marketing

Favorite Commercial: Mr. W

Written by Kai Fischer, in General, Social Media

This advertisement is just wonderful, even if it is 5 years old. You really should take your time and watch it above.

Digital Transformation and what is connected to it

Written by Kai Fischer, in Social Media, Tech

“It’s not about changing the way we do technology but changing the way we do business.” Digital business is really not easy. Web technologies are evolving at warp speed – audience behaviors differ dramatically across demographic groups. It’s virtually impossible to keep everyone happy all of the time in the digital medium and complex business [...]

People You May Know – a beautiful Facebook story

Written by Kai Fischer, in General, Social Media

For years now the vast majority of stories about Facebook seemed to describe some kind of unstoppable force when it comes two growth and business. A company that is doubling in size every year – with members who spent more time on the network month after month, and a user base so large it rivaled [...]

We Are The Future

Written by Kai Fischer, in General, Social Media, Tech

We Are The Future – a projection on what the media landscape could be like in 10 years based on what we are seeing now. So true, it hurts.

How Journalism is changing

Written by Kai Fischer, in Social Media

The Guardian has a hilarious ad based on none other than the Three Little Pigs. It envisions how the paper would cover the story of the Three Little Pigs in print and online. The spot follows the developing story of the pigs’ arrest for killing the Big Bad Wolf. The whole thing promotes the paper’s [...]

Animated GIF explains everything about Instagram

Written by Kai Fischer, in Social Media

How could Instagram be worth $1 billion? See the animated GIF infographic above. via Fast Company

That’s how you create a viral video

Written by Kai Fischer, in Social Media

To launch the high quality TV channel TNT in Belgium there was a a big red push button placed on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. See what happened next in the video above.

The World’s First Interactive Shoppable Music Video

Written by Kai Fischer, in Musik, Social Media, Tech

Designer clothing label SSENSE claim to have broken new ground with FKi’s visual “I Think She Ready“. Using interactive tagging technology by wireMAX, it’s the first music video where you can buy what the artists are wearing just buy clicking the “Shop This Look” sign whenever an artist appears on screen. Featuring Australian female rap [...]

Written by Kai Fischer, in Social Media

Curation has exploded with the growth of Twitter, Tumblr and Pinterest. In the video above, the guys from Percolate try to get into the heads of some well known curators to understand what makes them tick. Check it out. via Johannes Kleske

Video: Animated GIFs – The Birth of a Medium

Written by Kai Fischer, in Art, General, Social Media

GIFs are one of the oldest image formats used on the web. Throughout their history, they have served a huge variety of purposes, from functional to entertainment. Now, 25 years after the first GIF was created, they are experiencing an explosion of interest and innovation that is pushing them into the terrain of art. In [...]