Quite a good presentation by Jason CranfordTeague on the “9 Principles for Creative Credibility” that consist of:
1. Keep Promises
2. Show Results
3. Know Your Voice
4. Respect Context
5. Transition Changes
6. Guide, Don’t Dictate
7. Show Then Tell
8. Make it Simple, Not Simplistic
9. Always Leave Them Wanting More
It’s all about design, isn’t it? Check out the slides above.
