The Guardian has a hilarious ad based on none other than the Three Little Pigs.

It envisions how the paper would cover the story of the Three Little Pigs in print and online. The spot follows the developing story of the pigs’ arrest for killing the Big Bad Wolf.

The whole thing promotes the paper’s concept of “open journalism” and multimedia platforms, which was put in place just recently.

It’s really good – you should watch it above.

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