Content marketing has truly arrived on the big stage.
A few months back, Coca Cola announced they were no longer going to rely on the “30-second TV spot” or even traditional ad agencies to build their business moving forward. Coke is now going to put their efforts into the web, storytelling and creating excellent content.
The two videos below outline Coke’s strategy and plan for implementing their marketing vision. I strongly encourage all marketing professionals, leadership teams and even small business owners to set aside 20 minutes to watch these two short videos.
You will see the future.
