Future

Best read on digital marketing so far

Written by Kai Fischer, in Social Media

Check out this excellent article by Bud Caddell => “more than a few words on digital marketing“ More or less the best read on digital marketing so far.

Responsive Webdesign and Structured Content

Written by Kai Fischer, in General, Social Media, Tech

Understanding content structure is relatively easy on a blog, where you are primarily dealing with one type of content – blog posts, which tend to be well defined already: headline, maybe a teaser, date line, author, body copy, tags, related items. But let’s say you want to make a huge corporate site responsive. There’s a [...]

Slides: Social Business Planning in 2012

Written by Kai Fischer, in Social Media

Excellent slides by Davide Armano and Mike Kuczowski on Edelman’s approach and methodology for doing business in a connected age => “Social Business Planning – Building an intelligent and connected Brand“. Check it out above. via David Armano

Infographic: The CEO of the Future is Social

Written by Kai Fischer, in Social Media

Social Media is clearly making its way to the C-levels. This new infographic by CEO.com illustrates that more and more CEOs are figuring out Social Media and finding great benefits as a result. Check it out below. via CEO.com

Video: How Google’s Self-Driving Car Works

Written by Kai Fischer, in Tech

Once a secret project, Google’s autonomous vehicles are now out in the open, quite literally, with the company test-driving them on public roads and, on one occasion, even inviting people to ride inside one of the robot cars as it raced around a closed course. Two things seem particularly interesting about Google’s approach. First, it [...]

Zeitgeist 2011 – was sind die Themen der Zukunft?

Written by Kai Fischer, in General, Social Media, Tech

Der australische Zukunftsforscher und Medienexperte Ross Dawson liefert in seiner Präsentation “The 11 themes of the Zeitgeist for 2011” einen etwas anderen Ausblick auf die Themen für das Jahr 2011. Zur Abwechslung dreht es sich mal nicht NUR um das digitale Business. Dawson machte bereits im letzten Jahr von sich reden, als er in seiner [...]