Facebook is celebrating its announcement that it now has a billion active users, by creating a brand campaign meant to compare the social network to all of the things that bring people together. Things like chairs, dancefloors, bridges, airplanes. I kinda like the clip. What about you? via The Strategy Web  

According to a Socialbakers research, done using Engagement Analytics, the most engaged industries on Facebook are Automobile and Retail – however Airlines and Telecom are the most responsive industries. On of the most important findings in this respect is that fan engagement can be secured to a reasonable performance with managing good communication and increasing [...]