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Google Zeitgeist 2012: Year In Review

Written by Kai Fischer, in Social Media, Tech

See how the world searched with Google 2012 in the video above. (via http://google.com/zeitgeist)

Slides: What Google+ really is

Written by Kai Fischer, in Social Media

Yes, Google+ is Google’s answer to Facebook, but not in the directly competitive sense many journalists assume. Google+ is core to Google’s mission “to organize the world’s information”, and that’s a better frame for thinking about this service. Here are 35 slides to help kickstart a different perspective on what Google+ really is – a [...]

Infographic: How Google Killed the Longtail of Search

Written by Kai Fischer, in General, Social Media

Over the years Google has moved to consolidate search volume against fewer keywords (which are easier to match ads against) and they have inserted their own vertical listings in their search results. The result is that the longtail has become far less profitable for many publishers. Check out the corresponding Infographic “How Google Killed the [...]