Adidas and TBWA have co-created a new campaign for the German football association DFB, called “Schneller ins Trikot“. The campaign actively promotes the new Adidas miCoach adizero with integrated Speed ​​Cell chip. The chip counts your steps and pace, and you create your own statistics. The data can be easily transferred to the site schnellerinstrikot.com [...]

Inspired by the Lewis “The Premier League social media table” and the Activ8Social “Top 30 Teams on Faebook” German research and consulting agency divia created the infographic “Champions League Teams on Facebook“, in which you can see the European top football clubs in social media. Unsurprisingly the usual suspects for the Champions League title in [...]