Social Media

And they were right, weren’t they?

Written by Kai Fischer, in Social Media, Tech

The above video was produced in 1995 by the 5th grade students at Ray Bjork school in Helena Montana. All the Internet possibilities mentioned in the script are reality today. Awesome, isn’t it? (via the missing piece)

Toilets are like Facebook

Written by Kai Fischer, in Social Media

Remember the Facebook “Things That Connect Us” campaign? Well, if you thought that was great – you should definitely watch the corresponding toilets parody above. Funny stuff.

Facebook – The Things That Connect Us

Written by Kai Fischer, in Social Media

Facebook is celebrating its announcement that it now has a billion active users, by creating a brand campaign meant to compare the social network to all of the things that bring people together. Things like chairs, dancefloors, bridges, airplanes. I kinda like the clip. What about you? via The Strategy Web  

Best read on digital marketing so far

Written by Kai Fischer, in Social Media

Check out this excellent article by Bud Caddell => “more than a few words on digital marketing“ More or less the best read on digital marketing so far.

Digital Transformation and what is connected to it

Written by Kai Fischer, in Social Media, Tech

“It’s not about changing the way we do technology but changing the way we do business.” Digital business is really not easy. Web technologies are evolving at warp speed – audience behaviors differ dramatically across demographic groups. It’s virtually impossible to keep everyone happy all of the time in the digital medium and complex business [...]

People You May Know – a beautiful Facebook story

Written by Kai Fischer, in General, Social Media

For years now the vast majority of stories about Facebook seemed to describe some kind of unstoppable force when it comes two growth and business. A company that is doubling in size every year – with members who spent more time on the network month after month, and a user base so large it rivaled [...]

How Journalism is changing

Written by Kai Fischer, in Social Media

The Guardian has a hilarious ad based on none other than the Three Little Pigs. It envisions how the paper would cover the story of the Three Little Pigs in print and online. The spot follows the developing story of the pigs’ arrest for killing the Big Bad Wolf. The whole thing promotes the paper’s [...]

That’s how you create a viral video

Written by Kai Fischer, in Social Media

To launch the high quality TV channel TNT in Belgium there was a a big red push button placed on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. See what happened next in the video above.

Written by Kai Fischer, in Social Media

Curation has exploded with the growth of Twitter, Tumblr and Pinterest. In the video above, the guys from Percolate try to get into the heads of some well known curators to understand what makes them tick. Check it out. via Johannes Kleske

Slides: What Google+ really is

Written by Kai Fischer, in Social Media

Yes, Google+ is Google’s answer to Facebook, but not in the directly competitive sense many journalists assume. Google+ is core to Google’s mission “to organize the world’s information”, and that’s a better frame for thinking about this service. Here are 35 slides to help kickstart a different perspective on what Google+ really is – a [...]