Story Telling

Ira Glass on Storytelling

Written by Kai Fischer, in General

In this wonderful short motion graphics piece, filmmaker David Shiyang Liu has captured the now-legendary interview of “This American Life” host and producer Ira Glass on the art of storytelling in beautifully minimalist and elegant kinetic typography. On grit, the art of storytelling, and bridging the gap between good taste and great work. Just great. [...]

Storytelling in the Center of Coca Cola’s Marketing Strategy

Written by Kai Fischer, in General, Social Media

Content marketing has truly arrived on the big stage. A few months back, Coca Cola announced they were no longer going to rely on the “30-second TV spot” or even traditional ad agencies to build their business moving forward. Coke is now going to put their efforts into the web, storytelling and creating excellent content. [...]