For years now the vast majority of stories about Facebook seemed to describe some kind of unstoppable force when it comes two growth and business. A company that is doubling in size every year – with members who spent more time on the network month after month, and a user base so large it rivaled [...]
Written by Kai Fischer, in General
In this wonderful short motion graphics piece, filmmaker David Shiyang Liu has captured the now-legendary interview of “This American Life” host and producer Ira Glass on the art of storytelling in beautifully minimalist and elegant kinetic typography. On grit, the art of storytelling, and bridging the gap between good taste and great work. Just great. [...]
Written by Kai Fischer, in Social Media
In 2007, Scott Gant declared: “We’re All Journalists Now“. Now, 5 years later, being a lone journalist is not enough. For brands and organizations to remain relevant in the news cycle and with their audiences, becoming well-oiled publishing machines is a necessity. In the presentation above, JESS3 co-founder and President, Leslie Bradshaw, shares her insights [...]
Written by Kai Fischer, in General, Social Media
Content marketing has truly arrived on the big stage. A few months back, Coca Cola announced they were no longer going to rely on the “30-second TV spot” or even traditional ad agencies to build their business moving forward. Coke is now going to put their efforts into the web, storytelling and creating excellent content. [...]
Written by Kai Fischer, in General, Social Media
To celebrate 100 years in business, Chevrolet is producing a series of videos telling true stories of Chevrolet ownership. If the video above is any indication, I’m sincerely looking forward to hearing other stories of Chevy “running deep”. A 1965 Chevy Impala SS is more than a car to the Younger family, it’s what binds [...]
Written by Kai Fischer, in General, Social Media
Stories are the world’s oldest form of communication. They’ve stood the test of time from the Bible to Twitter. Each of us communicates using stories and brands tell their own stories – not just through messages, but also in the way they use media. Here’s a short video created by Andy Martin in collaboration with [...]
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saysaysay - Bilingual Blog of Kai Fischer (English/German) - Expect Updates about Art, Change, Digital Business, Fashion, Gadgets, Music, Sport, Social Media, Tech, Trends and the occasional Daily Inspiration.
